Canva is a user-friendly graphic design app that helps users create visual content for social media, blog posts and websites. The company has more than 22 million users, and its services are available online and as standalone apps for desktop and mobile devices. If you want to know the answer to how canva makes money, then read on. The company has been operating since 2014, so it’s still quite early in its lifespan as a business. As such, there isn’t much information about its revenue streams or overall financial performance. But we do have some details of how canva makes money by selling access to premium features, third-party partnerships and other monetization strategies.
Canva’s business model
Canva’s business model is based on using a freemium model in which users can access basic features for free and pay for advanced functionality. It’s the same model used by many other online services, including blogging platforms, web design tools, social media management apps and online education providers. Implementing a freemium model has a number of benefits for Canva, including: – Growing a user base by giving people the ability to try out the service for free – Encouraging users to purchase more premium features with a simple pay-as-you-go pricing model – Setting a predictable revenue stream based on subscription fees
Canva Pro
Users who subscribe to the Canva Pro plan gain access to advanced features, including file storage. There are three subscription plans available: – Canva Pro: $12 per month – Canva for Teams: $36 per month – Canva for Business: $60 per month The Pro plan has a limit of 10,000 images per month. If you need more than that, you’ll have to sign up for one of the other plans. Those who subscribe to Pro also benefit from access to an additional set of templates, exclusive discounts and additional features, such as the ability to create interactive templates. The Pro plan also gives users access to Canva’s team collaboration tools, which can be used to track projects and assign tasks.
Advertising partnerships
One way Canva makes money is through advertising partnerships with brands and businesses. For example, the company has partnered with major companies like Amazon, Microsoft, Google and HP. If you’re using Canva to create social media posts, ads, website graphics or other visual content, you may come across these partnerships. As an example, Canva users might be prompted to create Amazon product ads or targeted Facebook ads.
Freemium model
Another way Canva makes money is with a freemium model in which certain features are free and paid features are offered for an additional monthly fee. Both free and paid features are available on the Canva website and in the Canva app. This makes sense because visual content creation is a common task for users across many different industries and professions. Freemium features include: – Unlimited access to graphics, layouts, designs and templates – Unlimited storage, projects and collaborators – The option to download projects – Access to Canva Career
Final words
That brings us to the end of this article about how canva makes money. Now that you know the ins and outs of Canva’s business model and the various ways it generates revenue, you can make more informed decisions about whether the service is right for you. Ready to create visual content for your business or organization? You can sign up for a free account with Canva by clicking here >.