If you are interested in launching your own business but aren’t sure what area to explore, you might want to consider starting a teeth-whitening business. According to the U.S. Census Bureau, the demand for teeth whitening procedures is expected to grow by more than 40 percent by 2020. This means that there will be plenty of opportunities to launch a successful teeth-whitening business in this niche market. Here is some useful advice on how to start a teeth whitening business, including what you will need, cost considerations and potential pitfalls to avoid along the way.
What You Will Need to Start a Teeth Whitening Business
To start a teeth whitening business, you will first need to decide on the type of business model you wish to use. You can start a teeth whitening business as a:
- Franchise – You can choose from a variety of franchised businesses, including teeth whitening. Franchises allow you to get in a teeth whitening business with a lower risk and less start-up capital compared to starting your own business from scratch.
- Business ownership – If you are interested in entrepreneurship and want to build your own business from the ground up, you can buy a business in a field you are interested in.
- Distributorship – If you want to sell a product but don’t want to deal with the hassles of customer service and sales, you can distribute a product and earn a commission on each sale. You will have to work with a wholesale distributor and buy a product in large quantities.
How to Whiten Teeth: Options and Costs
There are several methods to whiten teeth, including in-office procedures, take-home solutions, and over-the-counter teeth whiteners. Most of these methods provide similar results and can be used for both immediate and long-term whitening results.
- In-office teeth whitening – In-office teeth whitening is the most effective method to whiten teeth and can range in cost from $200-$800 depending on where you live.
- Take-home teeth whitening – Take-home teeth whitening kits and home teeth whitening trays can cost anywhere between $50 and $200 depending on the brand of the kit you buy.
- Over-the-counter teeth whitening – Over-the-counter teeth whitening solutions cost only a few dollars per application but may take up to a year before you see results. You may also need to use these products regularly to maintain the results.
The Psychology of a Teeth Whitening Business
When it comes to launching a teeth whitening business, you will want to make sure that you choose a product that has a lot of demand. To do so, you will want to research and evaluate the following factors:
- Market size – The size of the market for teeth whitening products is expected to reach $1 billion by the year 2020.
- Competition – You will want to make sure that there is little to no competition in your chosen field of teeth whitening.
- Demand – You will want to make sure that there is a demand for teeth whitening products in your area.
Potential Downsides of Starting a Teeth Whitening Business
Teeth whitening is a very competitive business, and it may be difficult to stand out from the rest of the market. You will also need to hire a licensed dentist to oversee your in-office procedures. You will also need to comply with the Health Insurance Portability and Accountability Act (HIPAA). You can expect to pay $1,000-$1,500 as start-up costs.
There is also the risk of harm to your clients if you don’t follow the proper procedures. Teeth whitening is a safe procedure when done properly, but you need to make sure that you hire a licensed dentist and follow all the proper procedures. You may also want to consider setting up your business as an LLC for extra protection.
Other Considerations:
Marketing and Supply Chain
You will also want to make sure that you have a marketing plan in place to promote your teeth whitening business. You will want to consider social media, search engine optimization (SEO), email marketing, and paid advertising. You will also need to find a reliable supplier for your teeth whitening products to sell in your business. You can find suppliers through online marketplaces such as Alibaba. You can also find suppliers at trade shows in your area. You will need to have an EIN number and a business banking account in order to accept payment from your clients.
You will also need to decide where you want to set up your teeth whitening business. You can set up your teeth whitening business at home and hire a dentist to oversee your procedures. You can also consider setting up a teeth whitening business in a mall, shopping center or other public place. You can also set up your teeth whitening business at a dentist’s office. You will need to work with a dentist and find a location that is approved to run teeth whitening procedures.
Summing up
If you are interested in starting a teeth whitening business, you can either sell over-the-counter teeth whitening products or offer in-office teeth whitening procedures. There is a high demand for teeth whitening, and the business can be started with little to no investment and can be run from home. There are some drawbacks, however, including operating in a very competitive market and the risk of harming your clients if proper procedures are not followed. If you are interested in starting a teeth whitening business, make sure that teeth whitening is a product that people want and has little to no competition.