It is no secret that the audiences have taken a liking to visual content. Whether it is Instagram or YouTube, videos are ruling the social media. In this context, TikTok has been one of the most successful apps in recent times. According to Sprout Social, 37% of TikTok users have a household income of $100k+. With this app, users can upload short video clips and share it with their friends and family. Not only this but they can also follow other users to see their videos. Given its popularity and the massive number of users it has, small business owners should leverage this opportunity for expanding their customer base. Read on for top tips for using TikTok as a marketing tool for your business:
Create a branded account for your business
The first and foremost thing you should do is create a branded TikTok account for your business. And, here is why this is essential – For a business TikTok account, you can specify the username as your business name. This will help your account to appear at the top of business-related search results. This, in turn, will help you to expand your customer base and make your business successful. For the bio section, you can write about your brand and the products/services you offer. It is also a good idea to include your website URL so that interested people can visit your website from TikTok.
Come up with creative video ideas
The second thing you can do is to come up with creative video ideas. You can come up with videos that discuss your brand, products/services, and your business philosophy. Another way is to create fun videos for building a rapport with your audience. TikTok is all about having fun, so use this to your advantage and come up with fun and creative ideas to engage your audience. TikTok is a great place to promote your products and services. You can create a video that explains the benefits of your product/services. And, you can also create video content that educates your customers about your offerings.
Use relevant hashtags in your video
As far as the third tip is concerned, use relevant hashtags in your video. This will help people to find your videos and make you successful. If you are not sure which hashtags to use, you can use relevant keywords that describe your product/service. This is a common trick marketers use to make their content go viral. By using relevant hashtags in your videos, you will make your videos more discoverable. This, in turn, will help you to increase your brand visibility and make your business successful.
Always use an eye-catching thumbnail image
The fourth tip is to always use an eye-catching thumbnail image. You can create a custom thumbnail image for your video. This will help your video stand out from the rest. Create an image that is relevant to your brand and products/services. An eye-catching image will make your video more popular. This, in turn, will help you to increase your brand visibility and make your business successful.
Don’t forget to conduct a brand audit before using TikTok for marketing
The fifth tip is to don’t forget to conduct a brand audit before using TikTok for marketing. You can do this by conducting a Google search for your brand. By doing so, you can find out what people are saying about your brand. If you find out that your brand is getting negative reviews, then you can take steps to solve the issue. Once you have addressed the issues, you can create a video and post it on TikTok. This way, you can tackle the negative reviews and make your brand successful.
Leverage on Influencers and collaborate with other brands
The sixth tip is to leverage on Influencers and collaborate with other brands. You can collaborate with Instafamous TikTok users and ask them to promote your product/services by posting a video for your brand. Similarly, you can also team up with other brands and promote your products/services by posting a video for them. This is a great way of expanding your brand visibility and making your business successful.
Endorsements by Instafamous users
The seventh tip is to endorse-ments by Instafamous users. By using this strategy, you can make your video go viral and increase your brand visibility. At the same time, you can earn money from brands that are willing to pay to promote their products/services through your video.
Conclusion
TikTok is one of the most popular apps that has gained immense popularity in a very short span of time. This app is a great source of marketing for small business owners. By leveraging on the TikTok’s popularity, small business owners can gain a lot of profit by reaching out to a wider audience. To make your TikTok campaign a success, follow these tips.