Text messaging has become a consistent way to communicate with friends, family, and even businesses via cell phones. Now small businesses are getting in on the action as well by using text messages to reach out to their customers. According to ZipWhips State of Texting Report 58% of consumers believe that SMS is the most effective way for brand communication. If you’re thinking that you can’t afford a full-on marketing campaign but you want to reach more customers quickly, text messages may be right for you. They’re cheap, they’re easy to set up, and they take less time than writing emails. However, they don’t cost much time either if you put in enough effort into developing your strategy and creating original content for your target audience. For example, with only six texts per day and a few hours of your time per week you can create an autoresponder sequence that sends automated reminders about services or upcoming events so your customer never forgets about you again. Moreover, if your target market is predominantly mobile users then it’s much easier for them to read your messages on their phone rather than spend time looking for an email in their inbox. In this article we’ll explore why texting is great for small businesses
Choosing the Right Text Message Service for Small Business
There are a lot of factors to consider when choosing a text message service that is right for your business. Among the most important is how much you’re willing to spend on the service. If you expect to send out a lot of text messages, then it makes sense to choose a service with a low per-message rate. On the other hand, if you only plan to send out a few messages at most, then it might be more cost effective to go with a service with a higher per-message rate. Another factor to consider is how reliable your phone system is. If there are many calls and texts coming into your office at the same time, it can be difficult for your staff members to keep up with them all. In this case, it makes sense to opt for a service that sends text messages only during off hours.
The Importance of Personalized Marketing
With the influx of digital marketing, many marketers and business owners are under the assumption that quantity of messages is what builds their brand. While this is partly true, it’s also important to remember that people don’t want to buy from you if they don’t first know you. With digital marketing, you can track your success by looking at the number of people who view your website or click on your ads, but what happens after that? When you are sending emails and posting in places like Facebook and Instagram, you’re not specifically targeting your customer. This is called broad-reach marketing, and usually it leads to a small number of people who see your work. In this scenario, the customers who do see your work are those who are looking for what you have to sell, which is likely to be a much smaller number of people. With a text marketing campaign, you’re specifically targeting the person who is the recipient of your email. This person is someone who is genuinely interested in what you have to offer. With text marketing, you can also track your success by looking at how many people read your messages and respond to your offers.
How to Create an Effective Texting Strategy for Small Businesses
While you can use texting for marketing to reach a small segment of your target market, it’s actually more effective to use it as a customer service tool. In order to do this, you need to find a way to incorporate marketing messages into your daily communications with your customers. This can be done by setting up a customer texting plan where you send automated responses to common questions and complaints. Furthermore, you can also create a series of autoresponders that distribute marketing messages to your customers. You’ll want to be careful when choosing the topics for your autoresponders, though. When building your autoresponder messages, you want to make sure they engage your customers while also keeping them informed about what you have to offer. It’s best to start conversations about your brand and products with your customers. It’ll also be helpful to include information about the company’s history, employees, and success stories.
3 Must Have Elements for a Successful Text Messaging Campaign
They are content, content, and more content. If you’re going to use text marketing, you need to have actual content that is worth reading. What kind of content do you send in your messages? Do you provide tips on how to use your product? Do you offer discounts or coupons? What kind of content are you distributing in your autoresponder messages? How are customers benefiting from your content? One of the best things you can do when setting up a texting plan for your business is to set yourself up as a consultant. When you are responding to customer inquiries, you want to make sure to not only provide information but also offer suggestions on how to solve their problem. This will establish you as an expert in your field, which is something that customers will appreciate.
Conclusion
Text marketing is a cost effective, and easy way to communicate with your customers. With the right strategy, you can reach a large number of people each month with little to no effort required on your behalf. This is ideal for those who have limited budgets or would like to spend more time managing their business. There are a few things you need to keep in mind when it comes to texting for marketing. First and foremost, you need to select which type of customer you want to target. Then, you need to create a practical strategy that is focused on acquiring customers. With these tips in mind, you will be able to create an effective text marketing strategy for your business.