Category: Marketing

Did you know that businesses can advertise on Yelp? Businesses can create sponsored ads that appear on sites, mobile apps, and other advertising channels. These ads are pay-per-click ads that…

Customer retention is the process of keeping your customers coming back to your business again and again. The ultimate goal of customer retention is to increase the number of your…

A call to action is any prompt or statement that encourages website visitors to take a specific action. The call to action might ask users to subscribe to your email…

As the world becomes more digitally connected, brands are finding new and innovative ways to reach their target audience and sell their products. One such way is through the use…

Google Ads (formerly known as AdWords) is the largest search advertising platform in the world. With over a billion monthly users and advertisers spending almost $50 billion on ads, Google…

The Instagram advertising space is growing at a fast pace and there are ample opportunities for brands to get ahead of the competition. However, it isn’t easy to get started…

YouTube has one of the largest audiences for video advertisements. In fact, YouTube is the third most popular website in the world and has an average of 1 billion users…

When you’re marketing a small business and trying to get your company name out there, it can be tricky coming up with ideas for advertisements that are both affordable and…

Creating a marketing plan is the first step towards ensuring your business has a sustainable and profitable future. A marketing plan will set out all of your marketing activities, measures,…

Billboard advertising is a unique form of outdoor advertising that can help your business stand out from the competition. Whether you’re launching a new product or trying to reach a…