Billboard advertising is a unique form of outdoor advertising that can help your business stand out from the competition. Whether you’re launching a new product or trying to reach a specific target audience, these ads are a cost-effective and highly visible way to get your message out there. To advertise on a billboard, you’ll need to find an outdoor advertising company and create an ad that fits on one of their billboards. There are many different costs associated with renting out space on one of these billboards. Your budget will also determine how long your ad runs and where it’s placed. Let’s take a look at what factors into the cost of renting out space on a billboard and how much it might cost you.
What’s included in the cost of a billboard ad?
When you’re negotiating a price with an outdoor advertising company, be sure you have a clear understanding of what’s included in the cost of the ad. You’ll likely be charged a fee to rent out space on the billboard, but other factors will affect the cost of your ad. Billboard ad costs vary depending on the location of the billboard and the size of the billboard. You’ll likely be charged more to rent space on a billboard in a highly-trafficked area than on one in a remote location.
If you’re renting a billboard on a busy highway, you’ll likely pay more than if you were to place your ad on a billboard in a small town. The type of billboard you choose will also affect the cost of your ad. Digital billboards and billboards along highways are more expensive than billboards on main streets or in small towns. You should also take into consideration your ad’s message and ask yourself if you’re willing to pay more for a billboard with a larger ad space. A billboard with a smaller ad space will likely cost less than a billboard with a spacious ad.
Location and size
Billboards are typically rented out on a monthly or yearly basis. The cost of renting space on a billboard will depend on the location of the billboard and the size of the billboard. You can generally expect to pay more to rent out space on a billboard in a highly-trafficked area than you would to rent a billboard in a smaller town. If you’re renting a billboard on a busy highway, you’ll likely pay more than if you were to place your ad on a billboard in a small town.
The type of billboard you choose will also affect the cost of your ad. Digital billboards and billboards along highways are more expensive than billboards on main streets or in small towns. You should also take into consideration your ad’s message and ask yourself if you’re willing to pay more for a billboard with a larger ad space. A billboard with a smaller ad space will likely cost less than a billboard with a spacious ad.
Art and copywriting costs
The cost of renting out space on a billboard is only part of the equation when it comes to calculating your ad budget. You’ll also need to take into account the cost of designing and writing your ad. Depending on the outdoor advertising company you choose to work with, you may be required to submit a copy of your ad and images for approval. Outdoor advertising companies will likely charge you for this service. In addition to design and copywriting costs, be sure to factor in the cost of any photography required for your ad. Altogether, these two services can cost anywhere between $1,000 and $5,000, depending on the complexity of your ad.
Billboard production costs
If you’re looking to save money on your billboard ad, you might consider creating your ad in-house. However, you’ll likely incur costs associated with producing your ad, which may or may not be included in your total budget. Depending on the size of your ad, you may need to hire a third party to produce your billboard ad. If you plan to hire a photographer, editor, or designer to create your campaign, you can expect to spend between $500 and $2,000 for each person, depending on their field of expertise. Direct marketing costs can add up quickly, so be sure to factor in these expenses into your billboard ad budget.
Other costs to consider
- Transportation: The company you choose to rent space from may charge you to transport your billboard to its destination. If your ad is large, it may be too big to transport in one piece. In this case, you’ll likely incur transportation charges.
- Installation and Dismantling: You’ll also need to consider the costs associated with installing and dismantling your billboard. Depending on your ad’s size, this may require the help of a crane or other heavy machinery. You may be required to pay for this service depending on the contract you sign with your ad company.
- Utilities: Be sure to ask your ad company about the cost of utilities if you’re renting space on a billboard powered by electricity. If your billboard is solar-powered, these costs should be negligible.
- People: If you’re creating your billboard in-house, be sure to account for the salaries of your designers and editors to avoid incurring extra costs.
ROI for billboard ads
You can expect to see a return on your investment within three months. While you’re waiting for your billboard ad to pay off, you’ll incur costs up-front. It’s important to factor these costs into your total budget. Billboard ads are an effective marketing tool that can help your business get noticed. However, they’re often expensive and don’t come cheap. If you’re looking to rent out space on a billboard, be sure to do your research and create a budget to avoid incurring extra costs. Your billboard ad can help generate leads and sales for your business, but only if you have enough money to cover the costs of renting out space.