When it comes to marketing your local services business, Google is an indispensable tool. According to Business Insider over 4 million businesses use Google local service ads. But that doesn’t mean you should trust it blindly. There are a lot of tricks and tips out there. This post is designed to help you navigate the world of Google’s local services Ads and set your business up for success. If you’re not familiar with Google AdWords, read our quick primer first. Google’s keyword research feature can give you a general idea of what people are searching for locally in your area; however, it won’t tell you anything specific about keywords people might actually use when searching online from their computers or smartphones. You need to supplement this with other tools to understand the specifics of what people might search for in your area, as well as when they might do so. Read on for more information about how to generate leads with Google Ads locally
Key terms people use to find local businesses
To get started, you’ll need to do some research on what people are actually searching for when they’re looking for a local business. Key terms are the words, phrases, and even numbers that are used in a search to bring up your business when people type a Google search into their computer or smartphone. Key terms are one of the most important aspects of using Google ads. Not only do they show up at the top of the search results, they’re also an indication as to how people intend to use your business. For example, if people are searching for a new insurance agent in your area, they might use the term “insurance,” “home,” “auto,” “health,” “life,” and so on. Knowing what people search for is critical to understanding what people want.
Use Google’s Property Search feature
If you don’t know what people are looking for in your area, you can’t expect to rank for local keywords. You need to understand who your potential customers are and what they’re looking for. For this, you can use Google’s property search feature. This feature allows you to see searches people make on their Google properties such as Maps, YouTube, or Search. You can then see the exact search terms these users used to find you and your business. By using this feature, you can start to get a better idea of what your potential customers are searching for and what they’re looking for in your area.
Know your audience
Simply showing up in a Google search doesn’t mean you’ll rank for any keywords. You need to understand your audience and target the right keywords. If you don’t know who your audience is, how will you know what to write about? For starters, you’ll need to look at the types of customers you currently have. What kind of customers are you attracting? Are they mostly men aged 35-55 looking for a fitness studio? Are they mainly women aged 35-55 looking for a fitness studio?
Research competitors before you advertise
As you begin to plan your strategy for local PPC, you should begin by researching your local competitors. Are there other fitness studios in your area advertising with Google? What are their ads like? What are their ads ranking for? How are they placing their ads? What are their keywords? These are just a few questions you can ask to better understand your competitors. You can also use Google’s keyword planner to see related keywords competitors are ranking for to get an idea of what people are searching for in your area and what they’re searching for in your area. Knowing these things will better help you to understand your audience and what you must do to attract more customers to your business.
Utilize Google’s Ad creator
Once you have a general idea of what keywords people are using to find your business, you can start creating your ads. Google’s ad creation tool is a great way to test different headlines and ads to find what works best. You can also use this tool to create exact match or broad match keywords that are relevant to your location. For instance, if you’re in Pennsylvania, you can create an ad that shows up when people search for “Pennsylvania insurance.”
Write compelling ads that get you clicks and conversions
The last step is to create your ads. While your headline and copy may seem like a simple concept, it’s crucial that your ads are written in a way that gets clicks and brings in potential customers. Keep your ads concise, relevant, and interesting. Don’t just copy and paste the same ad over and over again. Your ads should be unique, interesting, and aimed at getting as many clicks as possible. If people are clicking on your ads, they’ll see your value proposition and hopefully convert.
Wrapping up
Google’s local ads are a powerful marketing tool, but they’re not going to work if you don’t know what you’re doing. With a little research, you can find out what keywords people are using to find your business and start generating leads. Google’s keyword research tool is a good starting point, but it’s not going to tell you anything specific about keywords people might actually use when searching online from their computers or smartphones. To get a better idea of what people are searching for, you’ll need to supplement this with other tools, like Google’s property search, to get a general idea of what people are searching for.